Our Client was a 30 year B2B which had enjoyed growing revenue and healthy profit margins thru out its history. In 2008, revenue was over $20,000,000 for the first time in the Company’s history and their operating margin was 15%.
Due to the deep financial recession in the United States, the company’s revenue for 2009 declined, by approximately 18%, to $16,300,000. The company did not adjust their costs in-line with the new revenue, thereby incurring an operating loss. CLICK TO READ THE FULL CASE STUDY (PDF):